Our client for this project was Leon Coffee House - a family-owned business that is among Seattle's only Mexican coffee shops. It first opened in November 2021.
Prior to our involvement, Leon Coffee House's only platform was through their social media especially Instagram. While their business was able to build a following, this approach prevented new customers from discovering their business. They needed a solution to not only expand their online presence but also reinforce their brand visibility. When creating this solution, we needed to focus on the following core objectives:
Before designing the site, our team met with the owner of Leon Coffee House to better understand their wants and needs. Here’s what they had to say:
"should be lively and have an inviting atmosphere"
"showcase Latino heritage"
"nice, soft, cutesy color palette"
"branding should stem from the logo"
"getting to our Instagram should be easy"
"menu kept simple, but also highlight waffles and latte"
"display location and hours"
"must show off the cafe interior and atmosphere"
In this project, the type of customers seen in Leon Coffee House are usually college-aged students.
After getting a sense of what the client wants and their coffee drinkers, it was time to imagine how the website will come together. Drafting low-fidelity mockups, we began to visualize various website layouts and visual elements. This was the first step into seeing how a user would be browsing through the site.
